Movement inspires, creativity renews

Kia & Dongfeng Yueda Kia 2021 Shanghai Auto Show

The design followed Kia’s global concept, guided by the new guildline document and taking “dynamic brand framework” as the basic element, extending a new “dynamic matrix” display form. Combined with dots, lines and surfaces, Kia’s brand concept “movement that inspire” got displayed greatly.

The booth focused on the dissemination of the new logo, showed the logo by patented technology 3D line through screen matrix, while created multiple interactions to reflect the brand concept. Continuously attracting a large number of visitors, the booth became an important check-in point at the Shanghai Auto Show, and promoted brand communication online.

The quality of the booth was highly recognized by the client, so AmCh could construct for Guangzhou Auto Show without bidding.