Simple, calm and pure Nordic “values of happiness”
The harsh natural environment and scarce natural resources in Northern Europe have made the Nordic people pay more attention to harmony with nature, family companionship and happiness in life.
The Volvo brand is a perfect combination of simplicity and pragmatism. It creates an active, healthy, introverted and peaceful Nordic luxury experience and a happy lifestyle for the enterprising intellectual elites pursuing a high-quality life.
Transparent glass, warm-colored logs, and soft fabric together constitute the simple and calm happiness concept that Volvo’s booth wants to convey.