Simple, calm and pure Nordic “values of happiness”

Simple, calm and pure Nordic “values of happiness”

The harsh natural environment and scarce natural resources in Northern Europe have made the Nordic people pay more attention to harmony with nature, family companionship and happiness in life.

The Volvo brand is a wonderful combination of simplicity and pragmatism. It creates an active, healthy, introverted and peaceful Nordic luxury experience and a happy lifestyle for the enterprising intellectual elites pursuing a high-quality life.

Transparent glass, warm-colored logs, and soft fabric together constitute the simple and calm happiness concept that Volvo’s booth wants to convey.


More than 50 successful completions of Volvo Car Show and Event Projects


12 years of continuous service for the Volvo Car brand


Projects are located in 60+ cities in different countries

2015 Shanghai Autoshow

2015 Local Shows in Shenzhen, Changchun, Hangzhou

2014 Auto Shows in Shenzhen, Changchun, Chongqing, Chengdu

Earlier Projects (2005 – 2012)