Defines the trend, changes actively

Defines the trend, changes actively

The overall design concept of barcode got continued on the Mercedes-Benz booth in 2021. Multiple sets of longitudinal LED walls were used as the background of the main booth. Meanwhile, a few distinctive semi-open theme areas are formed behind it, including Inspire, AVTR Excite, Immerse and Advanced areas.

In addition to the debut of pure electric vehicles such as EQA, EQB, and EQS, the VISION AVTR was also one of the highlights on the Mercedes-Benz booth. This concept car, built in cooperation with the movie “Avatar” team, both in design and technology, embodies Mercedes-Benz’s creative idea for the future.

Ich möchte die Gelegenheit nutzen um mich ganz herzlich für die absolute einwandfreie Zusammenarbeit zu bedanken!
Es war wirklich top!

Translation: I would like to take the opportunity to thank you very much for the wonderful cooperation!
It was really great!

Fairs, Conventions & Coop. Platforms
Physical Brand Experience (MS/MCP)
Mercedes-Benz AG


sqm booth area


pieces of triangle pattern in Advanced area


AVTR debut in China

2021 Auto Shanghai

2019 CES Shanghai

2018 Auto Beijing

2017 Auto Shanghai

2016 Auto Beijing

2015 Auto Shanghai