Mirrors the future, sits at the innovation

Mirrors the future, sits at the innovation

Barcode was used as the design concept of Mercedes-Benz booth in 2020 Beijing Auto Show, by 18 sets of vertical LED walls with different widths and spacings as the background. Meanwhile, the interior was also decorated with strip lights, showing strong future attributes.

The booth design fits well with the interior design style of the new generation of Mercedes-Benz S-Class. As the benchmark of the Mercedes-Benz brand, the S-Class also represents the opening of the next era of Mercedes-Benz.

For all of us this year is extraordinary and challenging and this applies particularly to the Auto China Beijing 2020. Flexibility, rethinking and some ‘extra miles’ were required for everyone in Germany as well as in China to successfully realize this project. …… Without your commitment and team spirit, this wouldn’t have been possible and the result wouldn’t be so impressive! Many thanks for that!

Marketing Communications Auto Shows and Exhibitions, Daimler AG


sqm booth area


sets of vertical LED screen


24 cars got shown during the whole exhibitiont

2020 Auto Beijing

2019 CES Shanghai

2018 Auto Beijing

2017 Auto Shanghai

2016 Auto Beijing

2015 Auto Shanghai