Smart mobility makes future closed

Pirelli, the only tire manufacturer that has created all the tire specifications in the history of F1, not only brought high-value products, innovative tire technology and sustainable development strategies for a low-carbon future, but also rebuilt the authorized retail store of P ZERO WORLD, presenting Pirelli’s history, culture, development process and cross-border cooperation in an all-round way, at CIIE 2021.

Booth highlights:
· CYBER tire assembled with McLaren mass-produced vehicle got shown the first time at the CIIE. The ultra-thin LED screen and laser engraving technology created a transparent, intelligent and technological atmosphere for the CYBER tire area;
· 4 innovative tire technologies are presented through 4 OLED transparent screens – Electric Vehicle Tire Technology (ELECT), Tread Dynamic Instant Self Repair Technology (Seal Inside), Run Flat Technology (Run Flat), Noise Cancellation System (PNCS);
· P ZERO WORLD, the authorized retail store, was perfectly rebuilt at CIIE, to interpret the high-quality services. Moreover, the high-performance products and advanced equipment technology could be experianced at zero distance, and the brand’s charms flowed all around the booth.